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Beth Abraham Family of Health Services Nationally Recognized in 2011 Aster Awards Program for Excellence in Medical Marketing

Beth Abraham Family of Health Services (BAFHS), one of the largest not-for-profit healthcare organizations in New York State, has won a national award for its new website, www.bethabe.org.

BAFHS earned a silver award from the Aster Awards Competition, one of the largest national competitions of its kind. Hosted by Marketing Healthcare Today Magazine and Creative Images, Inc., this Aster Awards program recognizes outstanding healthcare professionals for excellence in their advertising/marketing efforts for the calendar year 2010.

“We are truly gratified by the recognition the Aster Award represents,” states BAFHS Vice President of Marketing and Public Affairs Connie Tejeda.

“We designed our new website to project a single voice for all of the Beth Abraham Family of Health Services facilities throughout the five boroughs, on Long Island and in Westchester County. The site shows our wide-range of services, communicates the personal, compassionate and excellent care we provide, and is a valuable and time-effective resource for people seeking help in making decisions for their own lives or those of their loved ones,” Tejeda added.

The 2011 Aster Awards received approximately 3,000 entries from across the United States as well as Canada and South America. Participant’s entries competed against similar-sized organizations in their category.

Entries must score at least in the top 16% to receive an award. Judging criteria includes creativity, layout and design, functionality, message effectiveness, production quality and overall appeal.

“It was an honor to have the number of Healthcare organizations and agencies that participated in the 2011 Aster Awards Competition. The quality of this year’s entries went well beyond the judges’ expectations,” said Melinda R. Lucas, Aster Awards Program Coordinator.

All winners are posted on the Aster Awards website (http://www.AsterAwards.com), as well as published in Marketing Healthcare Today, a national healthcare marketing magazine.

Beth Abraham Family of Health Services is a regional leader in providing and coordinating home and community-based long term care for the frail elderly, chronically ill and disabled adults through its vast network of facilities and programs in the Bronx, Brooklyn, Queens, Manhattan and Westchester county. The network’s continuing care services include residential health care, sub-acute medical care and rehabilitation, home care, HIV/AIDS home care, managed care plans, adult day health care and independent housing facilities for the elderly and disabled. For more information, visit www.bethabe.org.


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